Your art is like your baby. And just like new parents you want to show your new child to as many interested people as possible. You just know someone will appreciate your baby just as much as you do.
But finding the best ways to market your art can have you posting images all over the internet with little response. Wouldn’t it make more sense to advertise where you can selectively target the maximum number of potential buyers and using a medium that is ideal for displaying art?
Your HDTV — the most under utilized way to discover new art
When you purchased your HDTV, you probably didn’t consider it as a channel for selling your works. Whether you bought it for the big game or to watch Netflix, it can also serve as a unique way to view and buy fine art.
When you walk into the living room or the main living space of most homes, the TV is the focal point. Some spaces have fireplaces, pianos or a particular work of art as the focus. But for many homeowners a television is already front and center.
Why not turn your HDTV into a means of viewing art?
According to a Neilson report, the average American already sees over 5 hours of TV a day. Some watch only specific favorite shows, while others keep it on 12+ hours with essentially nothing on, except, for example, CNN with the sound off. That time with “nothing on” is the time and space to advertise your art.
How HDTVs can help advertise fine art
With the release of Roku and other streaming media devices for TVs, there is now a novel way to market works of art. Higher resolutions now provide considerably more detail and depth of color, and with higher speed Wi-Fi services, these trends allow more potential buyers to view works of art.
And when combined with movement, videos of fine art represent a compelling marketing tool for those with Roku enabled TVs. In effect, Art Stream Videos provides a free virtual art gallery in the home or place of business. Since we also provide contact information, buyers can contact Galleries or Artists directly to purchase works they see on screen.
Here’s something else to consider. The marketing world is quickly incorporating video into their marketing strategies. Why? Hubspot shows that 80% of users recall a video ad they saw within the last 30 days. Video marketing stays in your customer’s minds a lot more than a static image. Techcrunch reported that Between April 2015 and November 2015, the amount of average daily video views on Facebook doubled from 4 billion video views per day to 8 billion.
Partner with Art Stream Videos
What is Art Stream Videos?
Art Stream Videos is a unique marketing service that works with artists and art galleries to convert high definition images of fine art into videos for display on HDTVs through the power of Roku. This is perfect for your video marketing strategy as it increases your reach directly to those who are most inclined to buy art.
And with over 9 million active viewers on Roku, we turn HDTVs into a motion based fine art “screensaver” — complete with Pause — so viewers can stop a specific video and get contact information and reach out to directly to the advertising Gallery or Artist.
What are the steps to getting your image on Art Stream Videos?
- Sign up and upload your images. Provide information about each work and your contact information.
- We create 45-second movies from each HD image. Each video traces a custom motion path that pans and zooms in way that compliments each work. Information about each work and your contact info is visible on each video.
- Finally, we post your videos on our Roku channel, Art Stream Videos.
It is as simple as 1-2-3.
Unfortunately, traditional paid TV advertising is cost prohibitive for many art galleries and especially individual artists. And the “shotgun” advertising approach would not reach your target audience anyway. But there is now another way to advertise your fine art without breaking the bank.
Whether you are a gallery owner/ manager, or an independent artist, our unique channel targets only those with an interest in viewing, purchasing or advertising fine art and photography.
And with local, regional, national and international reach, Art Stream Videos is poised to become a leading channel worldwide for viewing and finding art.